Laura Puddy is an Editor, Content Creator, Fashion Stylist, Presenter and Consultant based in London.
Bio: With an abundance of experience within the fashion industry spanning over 20 years, Laura is a freelance fashion stylist, editor and presenter specialising in #FashionForEveryBODY. Her current projects include consultancy for fashion and lifestyle brands, content creation, styling and editorial work. Laura is also a fashion presenter for ITV’s This Morning and has a new project launching in 2025.
Formerly Head of Style Content at Bauer Media Publishing UK, Laura worked across the celebrity and mass market titles leading a team of content creators and overseeing content creation across print, digital and social media platforms for six magazine brands. Prior to this role, Laura was Style Editor of heat Magazine and Editor of heat Style Book - the first standalone fashion and beauty title from the makers of heat Magazine and Laura’s brainchild.
Laura has worked in various areas of the fashion industry from styling and writing for magazines, content creation for fashion and beauty brands to presenting on daytime television, dressing celebrities and personal clients and being part of the styling squad on TV programmes, such as ITV’s X Factor.
An advocate for inclusivity and diversity in the fashion industry, Laura re-branded heat’s fashion and beauty content in 2018 and launched her column ‘Laura’s All Inclusive’ - which focused on how to make fashion and trends work for every body shape, size and budget. October 2019 saw the launch heat Style Book, the brainchild of Laura and the first spin-off of heat Magazine, focusing on fashion for everyBODY, beauty that's diverse and inclusive and how to win at wellness. The print title evolved into a growing social media platform and champions confidence boosting, expert advice and ways to feel good from the inside out.
Previously, Laura worked for Hearst UK and held the positions at Cosmopolitan Magazine UK. She left in August 2013 to pursue her freelance career but kept her well known former column 'Catwalk to Curvy' in the print edition, a feature that ran in Cosmopolitan UK for over 3 years.
Laura continues to work across a variety of projects with commercial clients including content creation as well as consultancy for fashion and beauty brands. In 2014, she launched her first curated collection for luxury British fashion brand Gorgeous Couture which saw the brand extend its size range for curvier figures for the first time. Also involved in various charity projects, she was an Ambassador for Fashion Targets Breast Cancer 2015 and continues to work with other charitable causes.
Laura has sat on various judging panels, most recently as a member of the judging panel at Graduate Fashion Week 2019 and has sat on panels for brands such as Curvy Kate and Evans.
Laura is available for presenting opportunities, content creation, styling projects, commissions, and consultation work.
Clients include: Cosmopolitan UK, Good Housekeeping, Stylist, Brides, You & Your Wedding, Mollie Makes, Heat Magazine, Reveal, Closer, The Mail Online, Weight Watchers Magazine, Now Magazine, ITV, BBC, Talk Back Thames, Hammerson Retail, The Hoxton Hotel Group, The Yoox Net-a-Porter Group, DKNY, Primark, The Boohoo Group, Very Exclusive, ASOS, River Island, Very.co.uk, Marks & Spencer, New Look, Gorgeous Couture, Evans, Simply Be, George, Navabi, Duo Footwear, Skechers, Mark Milton Jewellery, Charnos Hoisery, Panache Lingerie, Freya, B'Tempt'd, Curvy Kate, Oral B, Kellogg's, L'Oréal, P&G, Rimmel and Tesco.